David Luke Values

The business world is full of companies who take advantage of situations and people. A company with Values is a business partner who is important to their suppliers and to their customers. David Luke operates in a fair and honest manner, building long term relationships with both suppliers and customers for everyone's mutual benefit.

Our Values are simple but effective.

Openness & Honesty

This should be a prerequisite in life. That's not to say we will tell everyone about everything, but we will always be honest. It makes business much more straightforward and life is simpler.

Fairness

David Luke have always tried to be fair with everyone. We are in the market for the long term and believe sincerely that the whole supply chain should think long term. From farmers to spinners, weavers, knitters, dyers, factories, shippers, to retailers, it helps to plan for the future and make steady progress. David Luke believes that is the fundamental of fair trade.

Respect

Right through the business, everyone must show respect for colleagues, customers, suppliers, even equipment.

Customer Service

We are always looking for ways to improve and give a better service. Promises must always be kept. We continue to invest in our people, our systems, our stock and improving our premises. These are the key elements of service.

Fun

We all come to work to earn money, which helps us make progress in our lives, at home and also at work.  It's always so much better if we enjoy what we do and create an environment where it's good to have fun, as well as working hard and achieving our goals

Quality

There is little point in cheapening product, the best value is always a quality garment, which performs and lasts. Cheap prices are part of an escalating supply trend that uses more of the earth's resources than we need to and offers poor value for money in the long run. David Luke = Quality!

Profitability

Margins in School Uniform and the Scout & Guide ranges are low. Profit is made from achieving higher sales and handling the process efficiently, keeping costs in check. It is essential that David Luke makes net profit, to be able to re-invest in the business and make it stronger.

David Luke Values have been evolving since 1982. We never stop trying to improve our performance and do business in a fair and honest way. Thank you for taking the time to read them. We hope you can see we are different.

David Burgess & Adrian Luke