Home / About us / Our principles

It doesn't feel rough, like you might have thought something made out of plastic would.

Pupil, aged 9

What we value and what drives our culture.

Be Honest

We aim to always do the right thing. Honouring our commitments and acting responsibly and in good faith.

Be FairĀ 

An uncompromising commitment to moral and ethical standards and behaviour.

Be Responsible

We’re conscientious and abide by our responsibility towards our product & service quality, our customers, each other and the world in which we live.

Be Progressive

We promote a progressive culture and encourage innovative thinking in both the way we work and the products we deliver.

All three of my children wear the sports shorts for PE at school, and they wash brilliantly, all the uniforms still look as good as new. I would definitely recommend to friends.

Leighanne, Mum of three