Home / About us / Our principles

I didn't know you could make school uniform out of plastic bottles. That's really cool.

Pupil, aged 9

What we value and what drives our culture.

Be Honest

We aim to always do the right thing. Honouring our commitments and acting responsibly and in good faith.

Be Fair 

An uncompromising commitment to moral and ethical standards and behaviour.

Be Responsible

We’re conscientious and abide by our responsibility towards our product & service quality, our customers, each other and the world in which we live.

Be Progressive

We promote a progressive culture and encourage innovative thinking in both the way we work and the products we deliver.

It feels nice and soft, I’d like to wear it.

Pupil, aged 8

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