Home / About us / Our principles

It doesn't feel rough, like you might have thought something made out of plastic would.

Pupil, aged 9

What we value and what drives our culture.

Be Honest

We aim to always do the right thing. Honouring our commitments and acting responsibly and in good faith.

Be Fair 

An uncompromising commitment to moral and ethical standards and behaviour.

Be Responsible

We’re conscientious and abide by our responsibility towards our product & service quality, our customers, each other and the world in which we live.

Be Progressive

We promote a progressive culture and encourage innovative thinking in both the way we work and the products we deliver.

The quality of the uniform is fantastic, my 3 year old son wears the trousers, he is very active, always climbing, falling over and getting himself filthy, the trousers are still as good as new. They wash brilliantly even on a 15 degree wash.

Leighanne, Mum of three