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It doesn't feel rough, like you might have thought something made out of plastic would.

Pupil, aged 9

The customer experience is at the centre of everything we do. We pride ourselves on being one of the best, but we never sit still and are always looking to improve and adapt how we do business.

It is important every customer knows what to expect from us and experience exceeds expectations. We will aim to always deliver on the following…

  • Stand in your shoes – Take the time to understand you and your business needs.

        – 88% of customers said we met their overall business needs very well or extremely well.*

  • A big smile – Have a friendly approach and always be a pleasure to do business with.

        – 100% agreed that our approach is friendly.*

  • Simplify, simplify, simplify – Be easy to deal with. Things should just work.

        – 100% said we were easy to deal with as a company.*

  • Straight up – Be transparent, open and honest.

        – 100% agreed that our approach to doing business was one or more of the following: friendly, transparent, open and honest.*

  • Give our all – Do our best at all times with full respect for you and others.

        – 98% of customers felt they were dealt with respectfully and David Luke staff gave their best, most or all of the time.*

(*Results from a recent survey asking about customer experience during 2015 back to school).

All three of my children wear the sports shorts for PE at school, and they wash brilliantly, all the uniforms still look as good as new. I would definitely recommend to friends.

Leighanne, Mum of three